Automotive

A high level of research
expertise acquired
over 15 years
worldwide

Your issues
  • Prospective mobility research

  • Custumer insight / intelligence

  • New concepts studies and associated targets

  • Product research
    • Vehicle features
    • Design
    • Pricing

  • New sales approaches

  • Communication

  • Servicing and CRM

  • Dealership evolution

  • Brand image

Methodo-
logies
  • Car clinics

  • Exploratory focus groups

  • Ethnographic documentary films

  • Ethnographic techniques

  • In-depth interviews

  • Mystery shopping

  • Semiotic analysis

  • Creative expert groups

  • B2B studies among fleet managers

PERSONAL CARS

COMMERCIAL VEHICLES

FLEETS

VANS & MINI-CARS

COMPANY CARS

ELECTRIC & HYBRID VEHICLES

PASSENGER TRANSPORT

SCOOTERS & 3 WHEELERS

NEW MOBILITY OBJECTS