In-depth
qualitative research in France and worldwide, to steer
your innovation projects and to contribute to their success.
Pioneers
of creative and projective techniques , we know how to
design for each of your projects the relevant research
plan built to question your customers and to decipher their
motivations and expectations
Concerned
about being close to your clients’ reality, as they
experience it, we offer immersion survey techniques: clinic
tests, ethnodiagnostic R, mystery investigations, video
reports….
We
passionately fulfill our job in four specific fields:
-
mobility :
automotive, future public transport, traveller information,
station and airport practices…
-
connecting :
on board multimedia, intermodal areas, sign-posting...
-
sales
and distribution outlets :
space language, presentation of offers….
-
territorial
and urban development :
town projects, urban renovation, events…
-
media
and communication :
pre and post ad tests, magazine tests.
