We exercice with passion our profession in France and in the international

 

 

::: 2004-08-03 16:17 :::

 

 

 

 

 

Automotive industry : prospective studies on market demand, typological studies, tests of concepts and innovative ideas, organising "clinics", ethnographical surveys . Multimodal services : analysis of motivations governing choices in multimodal transport, information systems and networks . Air transport : services in the airport and on the plane, the dynamic of airline decision-making, the elaboration of price structures . Rail transport and urban networks : the ergonomics and functionality of rolling stock, mock-up tests, public expectations concerning the operator, railway station services, improving user perceptions of safety . Onboard information systems, management of abnormal situations

 

 

 

Evolution of public perceptions of various energy sectors (nuclear, gas, fossil fuels, renewable energy, etc.) The dynamic at play in the choice of energy for heating, cooking Fuel distribution networks Evolution of public perceptions concerning electric vehicles Anticipating the deregulation of the energy market Monitoring environmental concerns The role of decision-makers in energy strategy

 

Periodical national typological surveys on buyers of new houses Post-purchase satisfaction surveys Evolution of public expectations concerning housing standards New services for home owners and tenants Innovations in building materials and construction methods Prospective studies on new functionalities in housing Evolution of the image of the real estate industry

 

Functionality of public spaces Refurbishment and renewal of franchises and points of sale New approaches to merchandising Airports, railway stations and tube stations . new sites in the urban landscape New spatial approaches in the workplace Efficiency of signposting and guiding systems

 

Analyses of public opinion concerning major projects (tram lines, for example) Developing strategies based on the identity, cultural heritage and collective memory of towns and cities Events strengthening and dynamising the socio-economic links of towns and cities Stimulating trade in town centres Testing and developing directive schemes through round-tables and opinion leader input Training due diligence meeting chairpersons

 

Keeping up-to-date with communication techniques Radio, TV, and multimedia campaign tests Brand potential studies Image of business personalities, politicians and opinion leaders Evaluation of the impact of in-house magazines Assistance with communication in crisis situations

 

TV pilot program analyses Analyses of "full dress rehearsal" copies of new newspapers and magazines Validation of integrated multimedia applications New travel information systems Website profiles and architecture Ergonomics and efficiency of user interfaces