Explorater European of Tendancies in Society

EXplorer european TENdancies SOciety


	A new multi-client anticipation tool with a European flavour.

This new instrument was the object of particular interest at the last SEMO (Marketing and Opinion Surveys Trade Show, CNIT-Paris La Défense, 3-4 December, 2002)
Designed to guide and illuminate strategic thought, it elucidates the new tendential expectations, lifestyles and kinds of behaviour that will have a profound structural influence on demand in the medium-term
The fruit of a 4-year development process, EX.TEN.SO. has its origins in the preparatory work carried out in 1998 for the General Directorate of Electricité de France’s Environmental Monitoring Unit. Today, work on the project is being pursued in partnership with the Institut Erasm in Geneva.
The results of the first wave, concerning the interrogation of 150 experts innovacteur international distributed on France, Great Britain, Germany and Italy will be delivered spring, 2004
Understanding the complexity of tomorrow’s market by analysing the prospective vision of the ”conspirators of the future” (*)

(*) A phrase coined by Michel Godet to describe the people
who are shaping tomorrow’s world today

::: 2007-06-11 16:58 :::


	A new multi-client anticipation tool with a European flavour.

Data is drawn not from an analysis of consumers – however trend-setting they might be – but from a methodical investigation based on the findings of an international panel of major players in innovation minutely selected on 16 territories socioeconomic and distributed on 4 countries (France, Germany, Italy, Great Britain)

Basic principle :
Anticipate from the analysis of the vision of those who shape the world of today tomorrow:
" The conspirators of future " (Michel Godet)


	A new multi-client anticipation tool with a European flavour.

Two radically original operating concepts:

A specific projective-prospective protocol enabling a panel of 150 “innov-actors” strategically positioned in each of the 16 socio-economic territories identified by our team of analysts; located for the most part in 4 major countries: France, Germany, Britain and Italy.
(the system will be gradually extended, depending on demand, to Spain, Switzerland, Eastern Europe and the former Soviet republics)

Uses waves of country-by-country interrogations, carried out on a bi-annual basis with a view to highlighting local specificities and medium-term trends.


	A new multi-client anticipation tool with a European flavour.

Two radically original operating concepts :

EX.TEN.SO. prospectively analyses a sample of 16 “eloquent” socio-economic territories highly symptomatic of trends in society. These territories have been progressively selected for their capacity to throw light on the evolution of mentalities: professional trade shows, the music industry, new technology, fashion, etc.

The territories in question represent 73% of jobs and 78% of GDP in France and Switzerland.

By focusing on the evolutions, inflexions and reversals in these “eloquent” territories we can reveal the social trends which, regardless of their size and duration, exert a certain structural influence and, consequently, provide data on which reliable predictions can be based.

Uses waves of country-by-country interrogations, carried out on a bi-annual basis with a view to highlighting local specificities and medium-term trends.


	A new multi-client anticipation tool with a European flavour.

Two radically original operating concepts:

After a very open-ended, ongoing preparatory phase, the EX.TEN.SO team examines each socio-economic territory with a view to picking out leading “actors” whose professions and social functions consist of inventing and creating new products, and, on the basis of this process, puts together a wide-ranging panel of experts including researchers, directors of R&D departments, designers, journalists, literary editors, legal experts, scriptwriters, advertising executives and scientists.

EX.TEN.SO. will then rigorously select from this initial panel an exclusive group of authentic experts: the “innov-actors”.

In all fields of innovation, EX.TEN.SO. looks for innate talent rather than the mere ability to reason rationally and intuitive capacity rather than a tendency to extrapolate information from data known to one and all.

Innov-actors carry native information within themselves: even if they do not yet know all the answers, they know where they are going...

Uses waves of country-by-country interrogations, carried out on a bi-annual basis with a view to highlighting local specificities and medium-term trends.


	A new multi-client anticipation tool with a European flavour.

Identifying new and emerging trends
Pinpointing development and investment opportunities
Highlighting zones of vulnerability
Developing new modalities in the consumer-producer relationship
Repositioning and/or extending brands
Designing new products and services
Communication strategy


	A new multi-client anticipation tool with a European flavour.

EX.TEN.SO. analyses the future of your market and the sociétal environment which surrounds it. It extracts from it the trends and evolutions of 10 contemporary structural themes the understanding and mastery of which are vital to your strategic reflexion :

1. The evolution of the relationship between consumers and brands and corporate identities
2. New forms of social links
3. The rituals of daily life
4. Relationships with space and the environment
5. How time is broken down and experienced
6. Mutual influences of the authentic and the artificial, the real and the virtual
7. The body and its representations
8. Ideals and realities
9. Future realms of sensibility
10. The attributes of quality, luxury and modernity

Right now : EX.TEN.SO. is being used to explore the specific trends of the Russian market

The results are published in very clearly written study reports which highlight local specificities. These results make it possible to modify each and every element in the mix to adapt your offer and exploit economic potentialities.


	A new multi-client anticipation tool with a European flavour.



	Three ways of subscribing

	Presentation of “restricted diffusion” report outlining the tectonic shifts in European mentalities and major social trends at both the national and continental levels

What you want : Advice on developing your company’s strategy at the highest level	What you want : To create a dynamic of innovation and prospective creativity	What you want : To produce new ideas in the short- and medium-term
Subscription package A	Subscription package B	Subscription package C

Upstream Launch briefing	Upstream Advanced briefing enabling us to integrate the key elements of your strategic concerns	Upstream Problem definition briefing enabling us to integrate your innovation priorities
and « Exclusive committee personalised presentation »	and « Results integration seminar »	and « Ad hoc creativity workshops»

The results of the study are confidential and exclusively reserved to members of the “Brands Club” EX.TEN.SO. 2004. The results will not be published externally until 2006.
The “Brands Club” membership is made up of companies and organisations which are not in competition with each other.

Subscription deadline : current,
launch of the first wave of subscriptions in four countries (France, Britain, Germany and Italy) based on a panel of 150 innov-actors

Publication of results : spring 2004

Contact Paris
ACME Consultants - Jacques Pierre Mariot
34 Bd Haussmann - 75009 Paris (France)
tel : + 33 (0)4 50 26 41 83 - fax : + 33 (0)4 50 26 35 02
jacquespierre.mariot@acmeconsultants.fr