• Exploratory qualitative studies
  from raw data to the formulation of effective approaches to innovation
• Image and positioning
  from manifest components to latent potentialities

• Satisfaction ratings and indicators
  from measurement and follow-up to strategies designed to add to your attractiveness and thus encourage customer loyalty
• Packaging tests
  from the binary "I like it/I don't like it" response to a real knowledge of underlying motivations
• Analyses of TV campaigns and advertisements
  from initial reactions to an explanation of impact on the symbolic level
• Mystery clients
  and "participatory observation" from "direct gathering" of ethnographic information to recommendations concerning viability and optimisation

• Ex.Ten.So. (Explorer of Tendencies in Society) to decipher the new trends, lifestyles and kinds of behaviour that will have a profound structural influence in the medium term

This new approach has been developed with our Geneva-based Swiss partner, the Institut Erasm

• Guiding creation
  ( style, design, organisation of space, ergonomics, POS, etc.) from creative intuition to saleable reality
• Typological studies
  to structure your range of products and services, define dichotomies {product/type of clientele} and, for each dichotomy, to define the mix in taking into account tendencies in society

• New products and services
  from conceptual research to testing in real life conditions
• Creative research workshops, prospective think tanks
  from the generation of ideas to the formulation of concepts, methods of diversification, and prospective scenarios. A tightly knit, multi-disciplinary team working together on one project

• Dynamic "in situ" clientele tests, sounding boards
  using a panel of consumers or experts to test products/services in real life conditions
• Ethno-ergonomic surveys
  to finalise day-to-day man/machine interfaces (ease of dialogue, physiological comfort, etc.)