French English
Methodologies

03

Testing and
strengthening of
new concepts

Go beyond the superficial, sterile ” like /don’t like ” in order to identify adhesion logic per target group and recommend paths for optimisation

TEST TECHNIQUES

  • Concept tests
  • Packaging tests
  • Advertising &
    TV commercial tests
  • Product immersion
    pilot tests
  • Early adopters surveys
  • Usability testing