French English
Methodologies

01

Exploration and
in-depth

understanding
Needs, motivations,
expectations,values.

So as to be in direct contact with « real life » as experienced by your clients, we conduct our research in study halls using intensive survey techniques : clinic tests, ethnodiagnostic ®, mystery surveys, video documentaries…

EXPLORATORY QUALITATIVE
RESEARCH

  • Focus groups
  • In-depth interviews
  • Natural mini groups (family groups, teams, groups of friends)

ETHNOGRAPHIC
« IN VIVO » RESEARCH

  • Participatory observation
    in places of use (shopping areas,
    public spaces)
  • Diaries and private
    online forums
  • Family immersion