Tourism

Nearly 800 million tourists travel around the world each year. There are likely to be twice as many by 2020, making 21 % of the world’s population.

 

In France, one of the world’s most popular tourist destinations, the tourism sector represents around 7% of GDP (Ademe) and a major source of employment : over a million locally-based jobs

 

Tourism contributes to foreign trade earnings, at a level which has become comparable to that of the food and agricultural sector (8.5 billion euros in 2006 and even above that of the automotive sector in 2006.

Your issues
  • To define the positioning of a town or a territory

  • Find a sustainable tourism offer for a specific territory

  • Help professionals be in phase with the new expectations of their clientele

  • To insert high-growth and attractive events in the local economy

  • To define the contents of a tourism policy (gastronomy, art and culture, natural heritage, rural areas …)

  • To implement the « welcome attitude »

  • To revitalise town centres and enhance the value of forgotten heritage

Our strengths
  • Qualitative investigative excellence  at territorial marketing’s service

  • Networks in France and internationally which enable us to work with a team of recognised experts in their fields with an affinity for the subject matter

  • A prospective approach via our social trend observatory « EXTENSO » encouraging research for  trend-dynamic linked solutions

  • Solid, well-established experience in the universe of sustainable development

Methodo-
logies

Consultation of experts
giving a panoramic vision
of the tourism market

Desk research

Filmed ethno-
documentaries

Focus groups

In-home interviews

Comparative benchmarking

Creative focus groups
for trend-setters

Marketing concept
pre-tests

Creative moderation
of pilot groups

Accompanied expert visits

Explorer of Societal
Trends (EX.TEN.SO) ®