Automotive
A high level of research expertise acquired over 15 years worldwide…
Your issues
- Custumer insight / intelligence
- Prospective mobility research
- New concepts studies and associated targets
- Product research
- Vehicle features
- Design
- Connectivity
- Pricing
- New sales approaches
- WEB visibility
- Servicing and CRM
- Dealership evolution
- Brand image
Methodologies
- Car clinics
- Exploratory focus groups
- Ethnographic techniques
- In-depth interviews
- Mystery shopping
- Semiotic analysis
- Creative expert groups
- B2B studies among fleet managers
PERSONAL CARS
DRIVERLESS CAR
COMMERCIAL VEHICLES
BUSINESS FLEETS
VANS & MINI-CARS
COMPANY CARS
ALTERNATIVE MOTORISATIONS
PASSENGER TRANSPORT
NEW MOBILITY OBJECTS
CAR HARING / CAR POOLING