Automotive

A high level of research expertise acquired over 15 years worldwide…

Your issues

  • Custumer insight / intelligence
  • Prospective mobility research
  • New concepts studies and associated targets
  • Product research
    • Vehicle features
    • Design
    • Connectivity
    • Pricing
  • New sales approaches
  • WEB visibility
  • Servicing and CRM
  • Dealership evolution
  • Brand image

Methodologies

  • Car clinics
  • Exploratory focus groups
  • Ethnographic techniques
  • In-depth interviews
  • Mystery shopping
  • Semiotic analysis
  • Creative expert groups
  • B2B studies among fleet managers

PERSONAL CARS

DRIVERLESS CAR

COMMERCIAL VEHICLES

BUSINESS FLEETS

VANS & MINI-CARS

COMPANY CARS

ALTERNATIVE MOTORISATIONS

PASSENGER TRANSPORT

NEW MOBILITY OBJECTS

CAR HARING / CAR POOLING