FMCG

The stimulation and piloting of innovation through qualitative approaches, creative research and project management.

Going beyond « the typical French » approach for a better understanding of the cultural differences of foreign markets in order to export more effectively.

Your issues

Understanding the use, practices and rituals linked to everyday products

To be able to optimize the creation of new concepts (fertilization approach)

Up-dating heuristic insights and generating new concepts (clearing approach)

Creating a story for a brand

Nurturing the emotional and sensorial experience of a point of sale

What should we know about the Brazilian, Chinese or Russian consumers …in order to export effectively?

Our strengths

Research of ad hoc methodologies

Providing the keys to understand the dialogue between the emotional and the functional

Deciphering a specific symbolic universe and its cultural characteristics

Piloting design or style teams

Formalising operational, directly applicable recommendations

Methodologies

ETHNOGRAPHIC TECHNIQUES

ETHNO-DIAGNOSTICS OF SALES OUTLETS

FOCUS GROUPS

COMPETITIVE BENCHMARKING

CREATIVE FOCUS GROUPS FOR TREND SETTERS

CONCEPT PRE-TESTS IN FRANCE AND WORLDWILD

CLINIC TESTS FOR PROTOTYPES

CREATIVE MODERATION OF PILOT GROUPS

EXPERT GUIDED TOURS

EXPLORER OF SOCIETAL TRENDS(EX.TEN.SO) ®