FMCG

The stimulation and piloting of innovation through qualitative approaches, creative research and project management.

Going beyond « the typical French » approach for a better understanding of the cultural differences of foreign markets in order to export more effectively.

Your issues

  • Understanding the use, practices and rituals linked to everyday products
  • To be able to optimize the creation of new concepts (fertilization approach)
  • Up-dating heuristic insights and generating new concepts (clearing approach)
  • Creating a story for a brand
  • Nurturing the emotional and sensorial experience of a point of sale
  • What should we know about the Brazilian, Chinese or Russian consumers …in order to export effectively?

Our strengths

  • Research of ad hoc methodologies
  • Providing the keys to understand the dialogue between the emotional and the functional
  • Deciphering a specific symbolic universe and its cultural characteristics
  • Piloting design or style teams
  • Formalising operational, directly applicable recommendations

Methodologies

ETHNOGRAPHIC TECHNIQUES

ETHNO-DIAGNOSTICS OF SALES OUTLETS

FOCUS GROUPS

COMPETITIVE BENCHMARKING

CREATIVE FOCUS GROUPS FOR TREND SETTERS

CONCEPT PRE-TESTS IN FRANCE AND WORLDWILD

CLINIC TESTS FOR PROTOTYPES

CREATIVE MODERATION OF PILOT GROUPS

EXPERT GUIDED TOURS

EXPLORER OF SOCIETAL TRENDS(EX.TEN.SO) ®