The stimulation and piloting of innovation through qualitative approaches, creative research and project management.
Going beyond « the typical French » approach for a better understanding of the cultural differences of foreign markets in order to export more effectively.
- Understanding the use, practices and rituals linked to everyday products
- To be able to optimize the creation of new concepts (fertilization approach)
- Up-dating heuristic insights and generating new concepts (clearing approach)
- Creating a story for a brand
- Nurturing the emotional and sensorial experience of a point of sale
- What should we know about the Brazilian, Chinese or Russian consumers …in order to export effectively?
- Research of ad hoc methodologies
- Providing the keys to understand the dialogue between the emotional and the functional
- Deciphering a specific symbolic universe and its cultural characteristics
- Piloting design or style teams
- Formalising operational, directly applicable recommendations
ETHNO-DIAGNOSTICS OF SALES OUTLETS
CREATIVE FOCUS GROUPS FOR TREND SETTERS
CONCEPT PRE-TESTS IN FRANCE AND WORLDWILD
CLINIC TESTS FOR PROTOTYPES
CREATIVE MODERATION OF PILOT GROUPS
EXPERT GUIDED TOURS
EXPLORER OF SOCIETAL TRENDS(EX.TEN.SO) ®