Methodologies

AD HOC SOLUTIONS TO MEET FOUR PROBLEMS

01

Exploration and in-depth understanding Needs, motivations, expectations,values.

So as to be in direct contact with « real life » as experienced by your clients, we conduct our research in study halls using intensive survey techniques : clinic tests, ethnodiagnostic ®, mystery surveys, video documentaries…

EXPLORATORY QUALITATIVE RESEARCH

  • Focus groups
  • In-depth interviews
  • Natural mini groups (family groups, teams, groups of friends)

ETHNOGRAPHIC « IN VIVO » RESEARCH

  • Participatory observation in places of use (shopping areas, public spaces)
  • Diaries and private online forums
  • Family immersion