Methodologies

AD HOC SOLUTIONS TO MEET FOUR PROBLEMS

03

Testing and strengthening of new concepts

Go beyond the superficial, sterile “ like /don’t like » in order to identify in-depth adhesion logic and recommend paths for optimization.

TESTING DEVICES
CLUSTER ANALYSIS

  • Car clinics
  • Concept tests
  • Packaging tests
  • Advertising & TV commercial tests
  • Product immersion pilot tests
  • Beta-test
  • Early adopters surveys
  • Usability testing