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Who are ACME Consultants ?

We were among the first companies, in France, to shake up classic survey techniques in order to free up the consumer’s creative word in order to decipher hidden, deep-set motivations.
Today, this represents over 3000 research projects carried out successfully in France and internationally


Founded in 1976 by Jacques Pierre Mariot, the Agency for Creativity and Methods of Evolution had as its primary vocation, the development of creativity within businesses : the establishment and moderation of «cells of creativity», the launch of « circles of quality », the coaching of managers in the innovation process


(*) ACME =  Greek word which stands for « the moment of the greatest development »


From 1985 onwards, we progressively extended  our working methods to include trend qualitative research with a new ambition : to welcome the client’s non-rational universe into the business and « plug it into » all those aspects that structure its behaviour in emotional terms:  motivations, expectations, representations, values, rituals…


In order to move from superficial description to dynamic understanding, we are constantly renewing our investigative techniques : neuroscience marketing, clinic-based and ethnographic approaches , strategic benchmarking, exploration of societal trends, private forums, online bulletin boards, mobile qual. …